수요일, 1월 05, 2005

Marketing ROI........ 4A

Accountability: Marketing must prove its contribution to the overall business and be accountable to measurable results.

Analysis: Marketing requires both art and science, and analysis will no longer be an after-thought, instead measurable results will drive strategy.

Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives and web properties.

Action: Optimization is only successful when it's an ongoing process of leveraging your analysis to take decisive actions toward improving results.

Make marketing ROI a reality in 2005. Leverage the Web as your ultimate marketing laboratory and take control of the 4 A's within your marketing organization.

3G Marketing & M-Profits

3G Marketing : Communities and Strategic Partnerships


3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.

Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.


M-Profits: Making Money from 3G Services



The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book.

m-Profits: Making Money from 3G Servives will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.

RFID

Myth 1: There Are no Set Standards for RFID Today
Myth 2: Replacing Bar Code-Based Processes with RFID Processes Will Achieve ROI
Myth 3: RFID Benefits Only Retailers, Not Suppliers
Myth 4: RFID is the Only Way to Automate Manual Warehouse Receiving Processes
Myth 5: The EPC is an RFID Replacement of the Current Bar Codes (GTIN/UPC)
Myth 6: Adoption of RFID Won’t Require Facility, Equipment and Process Changes
Myth 7: Only Companies with Metal and Liquid Products Face Readability Challenges
Myth 8: Consistently Reading Every EPC on a Pallet is Easy
Myth 9: All RFID Tags Are the Same
Myth 10: EPC Technology Can Only be used for Consumer Goods