수요일, 1월 05, 2005

Marketing ROI........ 4A

Accountability: Marketing must prove its contribution to the overall business and be accountable to measurable results.

Analysis: Marketing requires both art and science, and analysis will no longer be an after-thought, instead measurable results will drive strategy.

Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives and web properties.

Action: Optimization is only successful when it's an ongoing process of leveraging your analysis to take decisive actions toward improving results.

Make marketing ROI a reality in 2005. Leverage the Web as your ultimate marketing laboratory and take control of the 4 A's within your marketing organization.

1 Comments:

Blogger seth471franklin said...

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12:32 오전  

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